OFF! Never Starting Tales

​The “Never Starting Tales” is a collection of 6 classic fairy tales reimagined with a modern twist: the heroes ignore their destiny by acting like most kids today, staying inside to watch YouTube or play on Switch instead of adventuring outside and live out the stories we all know.

 Created to advance OFF!'s mission to get more families outdoors, protected from mosquitoes, the reinterpreted children's books show Cinderella never marrying the prince, Wendy never going to Neverland with Peter Pan and Hercules being left powerless, unworthy of his divine gifts.

OFF! The Never Starting Tales

 

Listen to this episode from The Never Starting Tales on Spotify. When Little Red Riding Hood had to take the forest path to care for her grandmother, she refused, so her mother went instead. But, Little Red would soon learn that staying inside could cost her gravely.

Listen to this episode from The Never Starting Tales on Spotify. When Momma Pig sent her sons to play outside, the youngest chose to stay in and play games. But, when his brothers returned, he would realize he'd missed out on becoming a town hero.

Listen to this episode from The Never Starting Tales on Spotify. When Peter Pan invited Wendy and her two younger brothers to go off to Neverland, Wendy said she was too grown up for such adventures. But when the boys returned, she realized age had nothing to do with the joy of a good adventure.

Listen to this episode from The Never Starting Tales on Spotify. Doing a simple task for his mother could've brought Jack face to face with the adventure of a lifetime. But he chose to stay inside playing with his magical game. So, Billy, the neighbor, went instead, and that's how his adventure began!

Listen to this episode from The Never Starting Tales on Spotify. Instead of living a life of legend, Hercules chose to spend his days playing on his stone tablet. And while that made him happy, he'd soon learn an important lesson about what being a true hero was all about.

Listen to this episode from The Never Starting Tales on Spotify. After her father remarried, Cinderella had to work for her stepmother and sisters. But, when she finally had the opportunity to change her life, she decided to stay home and binge on TV, unaware of the chance she was missing out on.

Shortlist: One Show